Gabriola Arts Council promotion expands to film

Rachelle Stein-Wotten

Sounder News

Monday, November 26 2012

Several Gabriola artists now have their very own mini-biographical videos, thanks to a partnership between the Gabriola Arts Council and videographer Jules Molloy.
In September, the arts council began a collaborative video project with Jules. Jules offered to create one-minute vignettes for artists at a reduced rate, which was split between the arts council and the artist – so far 17. “What I wanted to reveal was the artists themselves, their studios and, if I was lucky, a momentary glimpse of the motivation behind what drives each of them to pursue the creation of art,” said Jules, whose father is artist Jeff Molloy.
The production team consisted of Jules and his wife who filmed the artists working in their studios along with a short interview talking about their work. Each shoot lasted for about an hour. Jules, who recently moved to Gabriola from Vancouver, said the choice to do video vignettes was practical given the time and budget, but also strategic.
“In a predominantly online world with shortening attention spans and increasingly high expectations, I think this medium may have finally found its true place.”
GAC arts council director Karen Aaker is one of the artists who has had a video created and is thrilled with the result and how it will help her promote her work. “People like to see the artists at work,” she said. GAC president Kathy Ramsey said, “It’s kind of like a legacy thing.
“They’re great for the arts council because we can use them to promote our artists, but it’s also something that the artists themselves can use.”
The project is ongoing and artists can contact the arts council about participating. All the videos are online at www.gabriolaartscouncil.org.
GAC is also working with Jules to develop a longer video that will highlight the Thanksgiving Studio Tour and other events and introduce new visitors to Gabriola.