Gabriola Chamber approved for $18,525 to further promote Gabriola tourism

Derek Kilbourn

Sounder News

Tuesday, July 25 2017

The Regional District of Nanaimo (RDN) has entered into an agreement with the Gabriola Island Chamber of Commerce to provide tourism marketing for Gabriola Island during 2017 in the amount of $18,525.

This will be in addition to the $6,000 already approved by the RDN Board to contract the Chamber to provide tourism marketing for Gabriola through the Southern Community Economic Development service (SCED).

The tax dollars for the service are funds which would have been Gabriola’s contribution to the Nanaimo Economic Development Commission, and Tourism Nanaimo, had those organizations not been dissolved by the City of Nanaimo at the beginning of 2017.

The SCED totalled approximately $190,000 for 2017, with $65,000 of that coming from property owners in Electoral Area B.

With the proposed plan, the Chamber is requesting the additional $18,525 to undertake digital and print marketing for Gabriola Island for the 2017 tourism season. 

The new request from the Chamber will require a new service agreement between the Chamber and the RDN.

Combined with other funds approved for the development of a strategic plan, a total of $16,000 has already been approved for transfer to the Chamber to provide economic development and tourism marketing on Gabriola. 

The new request for $18,525 would bring the total amount to deliver the SCED service on Gabriola Island to $34,525 for 2017. 

At this time there are no other options being pursued by the RDN to deliver tourism promotion or economic development for the SCED service area for 2017.